PARADE OF HOMES

BECOME A PART OF THE PARADE OF HOMES

THE PARADE OF HOMES IS A PROVEN MARKETING TOOL THAT FACILITATES UNDENIABLE PROFIT GROWTH FOR YOUR BUSINESS

Grow your business while making their dreams come true.
The Housing & Building Association in El Paso County is one of the most influential in the nation. It’s why thousands of home buyers anticipate, and then participate in, the Parade of Homes every year.

ENTER YOUR HOME INTO THE PARADE

HBA encourages builders to enter homes that have not been previously viewed by the public.  The Parade Committee reserves the right in its sole discretion to limit the number of previously shown homes on a first-come, first-served basis. A Parade home may not at any point have been previously occupied and must be located within El Paso County or Teller County, for which there are no exceptions.

Featured Communities

Minimum of 3 Contiguous Homes

Minimum of 3 Homes Contained within Development

 

THE INCREDIBLE BENEFITS OF PARTICIPATING IN THE PARADE OF HOMES

Remain Competitive

If you’re not regularly in front of your customers, they will forget about you. When buyers think of their new home, you want them to think of you…not a competitor. And, you can bet your competition is going to be in the Parade of Homes.

Make Connections

During the Parade of Homes, you don’t have to solicit to prospects because your customers are coming to you. Connect with buyers at a higher level than any print ad, radio spot, or TV commercial alone could ever provide.

Acquire Business

You will reach thousands of people who are in the market for your services in a very short amount of time. The return on investment is proven for our participants, and it could be for you too.

Build TRUSt 

Buyers want to put their faith in a business that they know of, and even more importantly, one they can actually experience. Prove that buyers should put their trust in you by showing them you’re one of the best in the business. Here are a few success stories from Parade players, and why they participate year after year:

“As a team, we believe that the Parade of Homes is the single biggest marketing event of the year. The Parade of Homes is an event that Colorado Springs looks forward to every year. Not only does it bring out consumers who are looking for ideas, it brings out home buyers who are looking for a builder to help them bring their dreams of home ownership to reality.” 
DANIELLE DOYLE, JAYDEN HOMES

“The experience exceeded our expectations on the amount of people that would come through the home since we were so far away. By the first weekend we were blown away by the quality and quantity of customers that we met. We are excited to be a part of future Parades!”
RILEY FREDERICKSON, CALTON HOMES

“As a custom homebuilder we believe that involvement in the Parade of Homes is the most important marketing effort we make. The Parade allows us to showcase our homes each year to thousands of people for a relatively small cost. We always sell homes to prospects from the Parade. The investment also offers a long-term payoff because we have sold homes as much as 4 years after a customer visited a Parade home.”
BRADLEY AUSMUS, ALLIANCE HOMES LLC HBA of Colorado Springs Past President

PARADE OF HOMES ADVERTISING

QUESTIONS?

Contact Shirley at
719-592-1800, ext 117 | Email